Alicia Kelley had a dream of starting up her own enterprise. The Cary mom wished to produce a curling iron for individuals with lengthy hair. The barrel would be twice as very long to assist lessen the volume of time it requires to curl lengthier hair.
Immediately after years of hitting the suppliers on the lookout for a merchandise that would get the job done on her extended locks, Kelley decided it was time to make her individual curling iron. But was additional difficult than Kelley imagined.
“I failed to have a pc. I did not have any expertise. I went to the library, I bought a e-book on producers and, of study course, you will find about a million and they are all overseas,” Kelley mentioned. “So I believed, ‘Well, it can be a great plan. I just you should not know how I will do it.’ So I place it out of my thoughts.”
A decade afterwards, Kelley got her 1st computer and started off hunting for a company.
“It took me a very long time to at last find someone that was eager to make a really smaller purchase and he place with each other. It took about a calendar year for me to get my first prototype,” Kelley claimed.
When it arrived, Kelley claimed her hopes were being dashed.
“It was the worst issue I have at any time used. I could not believe it,” Kelley mentioned. “My hair slipped correct out of it.”
Even with other attempts, Kelley’s funds were draining and a divorce remaining her a one mom. Much more yrs go by as Kelley searched for a new manufacturing partner.
“If I have been to start from scratch, employ engineers, create a wholly new curling iron from scratch, it would expense somewhere involving $15,000 and $20,000,” Kelley explained. “What I did with my constrained cash was choose anything (a curling iron) that was out of manufacturing and place it again into production and modify it and make it a little something new. So that was the only way that a solitary mom could manage to do a thing like this.”
With some modifications and a husband or wife prepared to create a little purchase of 500 irons, Kelley was in small business. While she waited for the irons to arrive, Kelley’s mother sent her a text about a contest she saw in Fantastic Housekeeping magazine. It was for business people to look on HSN (Residence Procuring Network).
Kelley entered the contest with her curling iron. She was selected as a finalist and appeared live on the community promoting her Mr. Big Curling Iron.
“I offered out in 10 minutes and they desired extra,” Kelley stated.
The organization took off and Kelley added other two much more barrel sizes, a hair dryer and scalp massagers.
“When I started out this, I believe my young ones have been like 8 and 11 and now they are 25 and 22, so that is how lengthy it took me to make and get it to market in 2016,” Kelley explained. “It was fairly a extended time. But, it is really like, I just realized that I could do it.”
Since launching her product, Kelley has battled breast cancer and COVID-19.
She just lately appeared on the United states Network’s “America’s Massive Offer” reality show.
“I did not earn a retail offer but I offered out of my inventory the similar night time so I assume I’m on to some thing,” Kelley stated.