December 8, 2021


Only The Finest Women

Black Woman-Owned Multi-Million Dollar Wax Company ‘Pretty Girls Get Waxed’ Opens Second Location in ATL

(Kei Curry is the owner of Really Women Get Waxed. Picture Credit: Courtesy of Kei Curry)


The booming multi-billion dollar esthetician business has turn into a trade that has promptly taken off a short while ago with the high demand of therapies and expert services women of all ages and males simply cannot appear to get enough of.

Girls just about everywhere have honed in on their expertise in the earth of all things attractiveness! Kei Curry, Founder of Really Girls Get Waxed (PGGW), is no diverse. She has leveraged her 10 years-lengthy waxing knowledge into a multi-million greenback business undertaking along with her spouse.

“I bought into esthetics for a handful of various good reasons. I used to undergo from cystic zits. I normally understood of dermatologists however, could hardly ever get my skin less than control. I went to university and figured out about esthetics and at some point uncovered about my possess pores and skin, I totally fell in appreciate with it,” Curry ongoing,  “I did not know what esthetics was at initial, it comprises of every little thing from eyebrows, facials, eyelashes and much more. I began to see all the choices you could do with esthetics and began to see a difference in my pores and skin.” 

Curry served as just one of the top wax experts for European Wax for several years prior to inquiring the operator about franchise chances. Soon after remaining turned down by her boss to buy a franchise, Curry and her partner resolved to open up their very own wax center identified as Very Girl’s Get Waxed. Together they have taken the elegance industry by storm, one particular wax a time. The Memphis location has even been named the #1 wax middle in the city, with September 2 marking their two-12 months anniversary. 

“Waxing was not my to start with preference. In reality nobody definitely wished to wax but I finished up being seriously fantastic at it. I did everything at initial but I narrowed it down to only waxing since I discovered a amount of Black women of all ages had been nevertheless shaving or making use of Nair (hair remover), which triggers a large amount of discoloration. It was not some thing we grew up viewing so we didn’t do it. I started to advocate for it but a lot of individuals were even now hesitant simply because of the price stage and the pain degree,” Curry reported. 

Curry is the very first woman of color to create a comprehensive system tricky wax amid Covid-19. The PGGW Hard Wax definitely took off all through the pandemic even though Curry’s retail store front was closed, growing into a multi-million dollar organization. Not just women and guys obtain her wax but other spa entrepreneurs have as well. 

“My system is distinct. I created my personal challenging wax specially for courser hair. The wax does not adhere to skin it adheres to the hair, building it 100{3a94529b2b68d99beac25dca5c1678936e723415472492fb18744b4f77d809a2} considerably less distressing and generating PGGW residence of the pain-free wax,” Curry claimed.

PGGW presents two unique areas that cater to it’s in depth and developing record of clientele, 1 in Memphis, Tennessee and a new locale in Atlanta, Ga. Choosing these as her concentrate on metropolitan areas was a no brainer for Curry. 

“Memphis was a given since I lived there, it was likely to be a hub anyhow. I’ve usually cherished Atlanta, its strength and its tradition. Individuals are really supportive of enterprises and the town caters to us. Every time I would come to visit Atlanta I would truly feel so delighted for the reason that I observed persons who appeared like me undertaking incredible issues, you really do not see that almost everywhere. It would seem like Atlanta allows their individuals to develop, they’ll give you the likelihood. Since of this I want to open a few much more places in Atlanta,” Curry claimed. 

Whilst, PGGW Atlanta place just opened, the company’s ties and cultural impact from the city of Atlanta commenced from the incredibly beginning.  

“Pretty Women Get Waxed” was actually motivated from 2 Chainz’s ‘Pretty Girls Appreciate Entice Audio.’ I posted it on social media a person working day and people retained reposting it. From that place, the identify just stuck. Atlanta previously had something to do with PGGW and didn’t even know it,” Curry stated. 

Curry and her husband devised and perfectly executed a strategy that would allow them to open up their possess waxing organization without having having to consider out any personal financial loans. 

“The detail was they ended up demanding that all of our credit card debt was gone, so we began preserving a whole lot of revenue. Ultimately we saved sufficient dollars and compensated off our personal debt in complete to the complete of $70,000 in just 6 months. My husband owned a barbershop so we lived off of his cash and the money I built we utilized to fork out almost everything off,” Curry said. 

Curry has built a highly productive business whilst producing it her mission to build possibilities for other gals to be part of in. 

“We make use of Black and we provider Black. My stats blow my mind for the reason that 99{3a94529b2b68d99beac25dca5c1678936e723415472492fb18744b4f77d809a2} of my clientele are Black females and 95{3a94529b2b68d99beac25dca5c1678936e723415472492fb18744b4f77d809a2} of the persons I make use of are Black girls. I certainly realize our shopping for electricity since it is certainly Black and Brown females who have put me in the position I’m in right now, its brain blowing,” Curry mentioned. 

With 2022 just 4 months away, Curry has main plans for PGGW’s long term. 

“The relaxation of this yr is absolutely concentrated on creating positive Atlanta is aware of we’re below and to get the PGGW name out there in the Atlanta market,” Curry explained.

“I want to get Very Women Get Waxed nationwide, even so, I want my franchisees to be staff. I’m grooming these women, all of my staff are qualified by me so you are confirmed exceptional services. They know the company and like the corporation so I want them to transfer up and have ownership in business as effectively,” Curry reported. 

Obtaining a potent basis and guidance program in Curry’s pals and household circle was important and ultimately catapulted the starting levels of the PGGW journey.  

“I worked at a relatives friend’s hair salon where she allowed me to occur in and rent her place. I couldn’t even pay out my booth lease, I had to take money out of pocket. I was there for 18 months exactly where I promoted and did a ton of absolutely free products and services,” Curry continued, “she had a fairly great clientele coming in and she would propose me. I started off meeting people and handing out my card and the term started spreading. A few clientele from my prior position even adopted me.” 

“I labored 7 days a week from 8am until eventually about 6:30pm. I even worked on Sundays, staying the only person to do so. I designed myself readily available,” Curry said. 

PGGW has developed a captivating natural environment that hold its clientele coming back again for much more products and services and items. They have dealt away with the common spa ambiance and revamped it to make it come to feel extra aligned with society and inspiration.  

“We produced waxing fun. We guide with professionalism and continue to be on development but make it enjoyment. Our music is not regular spa new music, its music you pay attention to when you pull up in your very own car. We’re all women of all ages, we know ladies appreciate to get shots so we’re normally providing photographs be taken all through your PGGW experience. We also provide a complementary tequila shot ahead of your service. We make it snug simply because we’re all women of all ages with our own insecurities,” Curry reported.  

In addition, overall health and basic safety fears have turn out to be a huge challenge that is at present currently being confronted with the increase of the Delta Variant. PGGW has usually built sustaining a thoroughly clean place their best priority and even practiced specified cleanliness methods prior to Covid-19 started. 

“We’ve usually saved a cleanse doing the job ecosystem. We’ve always presented hand sanitizer all in excess of our structures including inside of restrooms, wax suites, and in close proximity to entrances. We disinfect our wax suites immediately after each and every shopper and clean our restrooms 4 times a day. Wax professionals even wore masks in advance of the pandemic,” Curry continued, “the only new procedures we have had to implement are reducing the sum of persons in our structures. Clients are also necessary to dress in masks and indication a waiver as nicely.”  

To celebrate the opening of their next location in Atlanta, PGGW is giving a generous 50{3a94529b2b68d99beac25dca5c1678936e723415472492fb18744b4f77d809a2} off sale where by 1st time purchasers will receive 50{3a94529b2b68d99beac25dca5c1678936e723415472492fb18744b4f77d809a2} off of their initial services throughout the total month of September. 

“I would tell any Black females business people just beginning their job in esthetics to go somewhere and understand initial. The marketplace changes day-to-day and is always increasing. There are so many different factors that go on and I experience like anyone ought to go somewhere and find out to start with. Its much better to master on an individual else’s dollar than your very own, mainly because issues cost. You are in the best scenario and that is what I normally notify my women. You could set your title on any setting up but master a few items to start with,” Curry mentioned.